What got you into this business?

As a kid, I remember being fascinated by humor tactics in commercials and the simple fact that in 15-30 seconds the spot could bring joy and stir conversations amongst family and friends. Do you remember the Geico Squirrel commercial? (It’s one of my all-time favorites.) Although I changed my mind about my career choices growing up, I always came back to my desire to connect with people and showcase creativity. So, I checked the Mass Communication box on my college application, then landed my first gig in a fantastic advertising agency and never looked back.

What’s your favorite travel destination?

I love sunshine and the sound of waves, so any coastal city.

What is your method for coming up with ideas and solutions for clients?

I like to get a little messy before getting organized. From the first client interaction, I like to clear my mind of any premature ideas by doing a brain dumping exercise. It helps give me clarity and is a great way to not forget any great ideas before I dive into the research phase. Once I’ve gathered all necessary research, I dive into brainstorming and organizing my ideas by strategic touch-points that are key to client’s success.

If you weren’t in PR, what would you be doing?

I enjoy teaching and helping people discover their own passions, so I’d likely become a professor.

What do you do for fun outside of the office?

When I’m not binge-watching the latest Netflix series, my husband and I are either meeting friends to try out new restaurants and bars, heading to a concert or music festival, hanging out with our rescue pup, or making our next travel plans.

 

 

EDUCATION

University of Louisiana at Lafayette

BA, Mass Communications with concentration in Advertising

Minor, English